Blog | Brand Yourself | Kristen Vanstrom
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By now, you should know that those generic emails you used to send out just won’t work anymore. Traditional marketing tells you to go for the bulk – which means sending the same email to a million different people. But in today’s setting, it’s all about personalization. That includes your emails. Without a unique and personalized experience, your emails will only...

There has always been a misconception that branding is just for businesses with products to sell. In reality, individuals need to develop their own brand even more. Bloggers, most especially, compete with each other in terms of reach and engagement. Every blogger has a story to tell, but there could be a number of other bloggers saying the same thing. It’s your...

Leads are everything for any business. It doesn’t even matter how big or small the business it. Without any solid leads, you leave your success to luck. And that’s just not the way to do it if you want serious results. This is exactly what lead magnets are for. Lead Magnets 101 It’s quite evident from the term itself what lead magnets are...

Marketing techniques come and go. Brands scramble around, adjusting to every modification. But, I know for a fact, if there’s one thing that's still relevant, it’s list building. Yes, emails still work. The approach on how the emails are worded may have changed through the years. But the fact that a strong email list is a complete game changer still remains. Here are...