Digital marketing is the most effective type of advertising. With digital marketing, you can send targeted ads to high potential customers. Unlike most other types of advertising, you can easily get feedback in the form of metrics on your ads.
With these metrics, you can analyze how people are interacting with your ads, and if necessary, optimized your ad campaign for better conversion.
Your competitors are probably using digital marketing to grow their business. The world has gone digital, you should too.
Here are ideas on how you can use digital marketing to grow your business.
Top 3 Digital Marketing for Roofing Companies
1. Search Engine Optimization (SEO):
SEO helps to drive more organic traffic on your company website. You can make your website rank on search results whenever there is a search that relates to your website content with SEO.
Most users don’t look past the first page of search results. Therefore, it’s important that your website appears on the first page.
Follow this tip to build a website that ranks on Google search result,
I. Keyword Research:
The first thing to do is to find keywords related to your website. Research the specific words people type when they are looking to a roofing company. While searching, look out for short or long-tail keywords. The keywords can 2 – 7 words long.
A keyword can be;
‘Best California Roofing Companies Nearby’
Once you have enough keywords, it is time for the next line of action.
II. Use Keywords On Your Page:
After making keyword selections, now use them on your page. For better results, you can use the keywords in your meta description, title tags, body copy, and heading. The search engines will better understand what your page is all about and increase your page ranking in relevant searches.
III. Backlinks From Authorities:
This is a reliable technique for getting ranked by search engines. The idea behind this strategy is to get an authority site to link to your page. It improves the trust a search engine will have for your page and rank it.
How does this work?
You can make a guest post on authority sites that allow you to and link to your site.
Platforms like ‘HARO’ allows you to answer queries with the possibility of getting links to your website.
There are several other ways that you can get this done. A quick search online will give you a lot of tips.
2. Email Marketing:
8 out of every 10 adults in this day and time have an active email account. People use it to send and receive important messages. Pushing in your highly optimized content on this platform is a great way to acquire new customers.
Email marketing is an opportunity you can use as a roofing contractor. It is a cheap and very effective way of getting conversions. One important factor is valuable content. You need to have great content.
To start, your website has to be optimized and active enough to have e-mail subscribers. To get people to subscribe faster, you can use Email sign-up bars or Email pop-ups. This grabs the attention of people and prompts them to take action.
The more subscribers you get, the better your outreach. Try to make your content more conversational so it appeals more to your site visitors.
3. Pay-Per-Click Advertising:
When search results come up, there are usually a few results that appear at the top three or top five listings. Those are paid ads. Paid ads are a very easy way of ranking on search engines. Your advertisement comes out on the top and you only have to pay every time a person clicks on your ad. Do your keyword research, select the preferred one and place your bid.
Why Use Digital Marketing for Roofing Companies?
One major reason people make use of digital marketing is because of its effectiveness. You can easily target the right category of people who needs your service. You can easily analysis your progress.
It’s easy to know if your ads are working and what changes you need to effect. There are several tools that allow you to check how visitors are interacting with your website and what changes you need to make.