Branding is everything. Seriously, if you aren’t using your personal brand to own the internet, you’re doing it wrong. Think of it like your digital reputation. What kind of impression do you want to leave? When people Google your name, what do you want them to see? For my personal brand, I’ve focused on being a writer and digital marketing specialist. When doing some online investigating, this should be pretty apparent.
Before taking this branding journey, ask yourself these two questions.
- What do I want to be known for?
- Is this “image” a true representation of me?
As a self proclaimed branding coach, I ask myself this question almost every other day. To be more specific, I compare my digital actions with my desired brand image. For example, do my posts on Facebook support my marketing groupie status? (If you check my social media, you should see that I talk about marketing a ton.)
If you want to conquer the digital atmosphere, you must set goals. Know thyself, and what you want to be remembered for. I know this sounds slightly morbid, but this is your legacy. We’re living in a digital world, and the content we create online … it could be around for decades to come. Don’t damage your brand reputation by only giving it a half effort. Instead, maximize your reach with content that screams “expert.”
It’s not as much about the quantity of your messages, but instead — the quality of your content. Focus on providing evergreen value in all brand messages. This will tattoo your image into the brains of all those who digest your work.